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Internal Comms audit

How an organisation communicates plays a huge part in how we experience work.

When the words and the reality don’t quite match, people feel it in their every day experience – in how informed they are, how heard they feel, and how much they trust what they’re told.

Rocket’s internal communications audits help you understand what’s really happening for your people, decide where to focus, and design communications that drive better results.

Whether you want something you can pick up and run with yourself or a more hands‑on partner by your side, there’s an option to match where you and your organisation are right now.

Finding the right audit for you

The complete audit toolkit

FREE for a limited time

A complete internal communications audit toolkit built from more than 16-years’ experience. Designed for internal comms teams who want to self-assess their impact, build a case for change and identify what’s working and what’s not.

The toolkit features:

  • A complete step-by-step guide on how to design and run an internal communications audit

  • Ready-to-use survey template

  • Focus group guidance and question sets

  • One-to-one conversation guidance and question set

  • Insight analysis framework and tools to uncover your findings

  • Action planning template to turn data into decisions

This A4 printed edition includes all the templates, tools and prompts you need - with space to scribble, reflect and map out your audit at your own pace. Perfect for capturing ideas, spotting themes and turning insight into action.

Free delivery. Shipped within 48 hours of payment.


Guided internal comms audit

From £3995

For those who want insight-backed guidance, bring in an expert eye to design your approach, analyse your findings and pinpoint opportunities.

This package includes:

  • 60-min kick-off call to understand your business, audience, and goals

  • Bespoke audit design (Inc: survey, interviews and focus group)

  • Review of your completed audit data

  • Insight summary: 5–7 patterns, themes or red flags

  • Personalised recommendations: 3–5 actionable recommendations to tackle challenges, seize opportunities and strengthen your comms

  • 60-90 min recap and Q&A call

Ready to begin? Get in touch and tell us what you’re looking for.


Strategic internal comms audit

Pricing available upon request

A full end-to-end audit designed to uncover what people truly value and set your strategy on a stronger path.

Designed for those who want an approach designed around their needs, listening taken care of, detailed analysis and a roadmap to more impactful internal communications

This package includes:

  • Project kick-off session with Internal Communications, senior leadership and other stakeholders

  • Bespoke audit design (Inc: survey, interviews and focus group)

  • A bespoke number of focus groups and interviews, hosted virtually by Rocket

  • Analysis of all quantifiable and qualitative data

  • Strategic report including: key findings, audience insights, stakeholder-specific challenges, and strategic and tactical recommendations

  • Executive-level presentation and Q&A

  • 30-day follow-up session to check progress

Pricing available on request – get in touch to chat about your needs.

Explore our latest thinking on internal comms