Does your strategy feel more like a to-do list?
If someone was to say, “How does internal comms and employee engagement help the business achieve its goals?” - what would you say?
If that feels hard, you’re not alone. I’ve struggled with it before, and it’s why so many of the teams I’ve worked with:
Say yes to almost every request.
Measure emails, events and posts, rather than clarity or behaviour change.
Feel endlessly busy but aren’t always sure they’re making a difference.
When you’re struggling to explain how your work supports the business strategy in a simple sentence… that’s usually a sign that you have a list of tasks, not a strategy.
If you want to change that and be clear about your strategic focus, here’s an exercise I used with a leadership team… all you need to do is finish the sentence:
Internal comms and engagement exists to help this business (achieve a business result) by (what you’ll do to contribute towards or make it happen).
Play with it until it feels natural, authentic and plain enough that you’d actually say it out loud.
That one sentence will become your filter. Because if a task doesn’t connect back to it, it’s probably just another item on the list, not part of your strategy.
