Using an EVP to shape a unified culture

For a global renewable energy business that had been through four mergers in as many years, the challenge was clear: to craft an authentic Employee Value Proposition (EVP) that defined what it really meant to work there. One that could bring people together and create a unified culture around their shared goal of changing the world.

Starting with insight

Every great EVP begins with listening. Through conversations, surveys and workshops that reached half of the global workforce, the team explored what life was really like, uncovering what made people proud, what baggage needed to be left behind, and the qualities needed to succeed in the future.

From insight to action

Once designed and tested, the EVP became much more than a statement. It became the foundation for culture. It was launched across the business, alongside training for managers and culture champions on how to lead and live the organisation’s values every day.

But an EVP only truly comes to life when it shapes the employee experience. The business set about aligning every touchpoint with the standards the EVP set, from recruitment and onboarding to wellbeing and recognition. It also inspired new storytelling tools to help communicate strategy and performance in a more human way, and even a refreshed visual identity rolled out across workplaces worldwide.

The impact

The results spoke for themselves:

• Higher levels of employee engagement and wellbeing

• Reduced attrition

• More frequent and effective performance conversations

The EVP created a stronger sense of connection, identity and purpose, proving that even after multiple mergers, the right EVP can do more than unite a workforce. It can create one culture with one clear mission: to change the world.