You can learn a lot about comms in 20 minutes

Written By Zac Costello

The next time you’re in a meeting or chatting with a colleague, ask one of these questions and really listen to what people have to say:

  • Where do you actually get useful information about work from?

  • What do you feel totally in the dark on?

  • What’s one channel you’d happily get rid of tomorrow?

  • What’s one thing we could do differently to make staying informed easier?

Focus on capturing the key themes, not every word, then turn those insights into one small experiment. It could be a tweak to a channel, an adjustment to a newsletter, or a quick stand-up pack for managers.

Be guided by what you hear, run the test, measure what happens, and refine over the next few weeks.

And 20 minutes won’t fix everything but it can help you uncover what’s really behind the ‘we need more comms’ noise, giving you something clear you can act on.

If you really want uncover what's going on with your comms, I've got you covered - from ready-made toolkits to a more hands-on partner.

Take a look at our internal communications audits for more info.

Zac Costello

Zac is the Founder and Strategy Director of Rocket, a consultancy dedicated to internal communications, employee experience, and culture. With over 15 years of hands-on expertise, Zac has partnered with global organisations like Coca-Cola Europacific Partners, eBay, Cisco, FIFA, the Ministry of Defence, and the NHS to build strategies that create better experiences and deliver real results.

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